Unless you are living in a cave, you would have known about the Pokemania that have taken the world by storm. Pokemon Go, a monster mobile hit, has been a phenomenon ever since its recent release in US, Australia and New Zealand. And it has the potential to change the way people experience travel. For the uninitiated, it is an augmented reality (AR) mobile app developed by Niantic, an American software development company. The concept of all Pokemon games is the same – players called as ‘trainers’ travel the world to capture Pokemon and train them to battle against each other.
The ultimate objecticve of the game is to catch all the Pokemon characters and become the Pokemon master by defeating premiere trainers known as gym leaders and Elite Four. Therefore, travel is integral to Pokemon Go, as the game makes players go on a ravenous hunt for these tiny, cutesy beings. Your pursuit for the Pokemon can take you to a restaurant that you have never been to before, or make you socialise with other players. During an idle moment, you may actually look around and see something new about your locality. Banking on this aspect of the new rage, brilliant minds are creating new avenues to make money. For instance, there are already private drivers who will chauffeur you around the city to catch your Pokemon.
By Neetu George